In website construction, color matching is a key factor in shaping the first impression and enhancing user experience. Many novices in the actual operation, often fall into the "color without direction" "looks monotonous" or even "color matching disaster" trouble. In fact, this is not a lack of design talent, but the lack of scientific methods and tools. In this article, we will start from the website color knowledge into the entry, layer by layer to take you to master the common color scheme, select the color tips, as well as trustworthy online color generation tools, so that you can find the beauty of the website belongs to the "code".
First, why is the color scheme so important to the website?
- Influence the first feeling of visitors (professional, comfortable, personalized)
- Effectively guide the visual hierarchy, so that the key content stands out
- Unify the style to strengthen the brand image and sense of trust
- Improve the readability of the page and desire for interaction
For novices, master the basic principles of color matching + choose a good color matching tool = easy to make a comfortable and attractive website.
Second, novice common practical website color scheme comparison
| Color scheme type | Program features and recommendations | Applicable scenarios | Example of the main color |
|---|---|---|---|
| Monochromatic color scheme | One hue as the main color, adjust the depth to show the level, very easy to use. | Minimalist/business/self-media | #2d8cf0 (blue) |
| Complementary color scheme | Complementary color matching between the main color and the opposite color ring, strong contrast but need to be moderate | E-commerce/creative/landing pages | Blue + orange, green + red |
| Adjacent Color Matching | Choose the color ring adjacent to the similar color temperature and unity | Blog/Knowledge/Corporate website | Blue + Green, Orange + Red |
| High-grade gray color matching | Solid colors and gray scale mixing, very easy to produce a sense of high class | Design / Portfolio / Finance | Dark Gray + Bright Blue |
| Black and white minimalist color scheme | Black/white as the base, a few touches of bright colors to highlight the key points | Portfolio/Technology | Black + White + Bright Yellow |
| Vibrant color palette | Bold use of contrasting colors creates youthfulness and individuality | Youth Branding/Gaming | Purple + Yellow, Pink + Cyan |
Rule of thumb: newcomers can give priority to "monochrome", "adjacent colors" or "advanced gray" color scheme, safe and atmospheric.
Third, quickly select the color of the practical skills
1. Select the main color - to determine the tone of the brand
Want to highlight the sense of technology, professional? Suggest blue, green, gray. Want to be fresh and artistic? Use more green, pink. Dining and entertainment appropriate use of red, orange to enhance appetite and vitality.
2. Add accents - 1-2 auxiliary colors to light up the main body
For example, buttons, links, suggestive messages, with bright orange / orange-red / cyan can strengthen the visual focus.
3. Balance with neutrals - avoid eye candy!
Gray, beige, and white can cool down the color palette and also enhance the overall premium feel.
4. Use similar colors or low purity colors to avoid conflicts
The color palette generated by the tool automatically outputs similar colors/soft matches, which is extremely easy to follow.
5. Ensure contrast and readability
White background with deep characters, dark background with light characters, to ensure that the content is always clear and easy to read.
Fourth, the popular online color matching tool recommendation and comparison
| Tool name | Chinese interface | Highlighted features | Whether free | Applicable people |
|---|---|---|---|---|
| Coolors | No | One-click random color matching, export style codes | Free/Paid PRO | Beginner |
| Adobe Color | Basic | Color ring color matching, trend gallery | Free of charge | Designers/Users |
| colormind | No | AI style color matching, website preview | Free | Design Zero |
| Happy Hues | Free | Real web preview color swatches | Free of charge | Newbie |
| Color Hunt | No | Selection of popular color schemes, rich in categories | Free of charge | Users who have trouble choosing colors |
| Collor Station Cool | Yes | Community coloring recommendations, color cards | Free of charge | National style websites/local users |
| Paletton | Yes | Interactive color wheel and custom color swatches | Free | Advanced Applications |
Five, color scheme selection and application flow chart (text version)
Determine the website brand tone and main color ↓ Select the preferred method of color matching (monochrome / adjacent / complementary / gray, etc.) ↓ open the color generation tool to generate the main match + auxiliary color palette ↓ export color values, applied to the template / stylesheet ↓ preview the actual effect of the page, fine-tuning the contrast and highlighting the key points ↓ Continuous optimization and adaptation of the material to form a fixed color paletteSix, color common doubts and suggestions
| problem | Suggestions or interpretations |
|---|---|
| choose too many colors page chaos how to do? | Main color + two auxiliary colors + neutral color is enough, color matching tool comes with a "compact plate" function |
| Can't match the main color of your website and logo? | Use the "color" function of the color tool to extract the main color of the logo to generate a complete set of programs. |
| Why the page looks "dirty" or "gray"? | Increase the purity of the main color, adjust the brightness if the contrast is not enough, and avoid large areas of strong colors. |
| Will pure white or pure black be monotonous and boring? | No problem at all, but it is recommended to match with one or two "dynamic bright colors" for better eye-catching effect. |
| How to sync colors to code? | General page style sheet with hexadecimal (such as #2095FF), rgb or css variable storage, tools can be exported! |
Seven, the authority of the color tool entrance & learning links
- Coolors
- Paletton
Conclusion
Scientific color matching is not exclusive to designers, as long as you master the basic logic and make good use of online tools, ordinary novices can also quickly match the beautiful and practical website color scheme. It is recommended that you try different types of color schemes and theme styles, and observe the actual preview and interactive effects, so that reasonable color schemes can help websites stand out!