Optimize SEO title (Title tag) and description (Description tag), is the most direct and critical step to get free traffic. But many newbies only pay attention to the page content, ignoring the title and description of the "facade" role, resulting in the inclusion of no clicks, or ranked after no one asked. In fact, SEO title and description of the label is not difficult to write, as long as you master the scientific methods and laws, not only to attract search engine inclusion, but also to stimulate the user's impulse to click, thus enhancing the overall flow of the site. This article will be a progressive structure to help you systematically master the SEO title, description of the label writing tips, so that novices can easily get started, effectively improve the results.
First, what is the role of SEO title and description?
- Decide how to display the search results of the content and attract clicks
- Influence the search engine to determine the page theme and relevance
- Decide to be included in the crawler and whether the user is willing to click in to see
- Is to enhance the ranking and click-through rate of the core entrance
Want to have traffic, title and description must do "relevant + attract + standardize" trinity.
Second, excellent SEO title, description of the basic characteristics of the label
| Dimension | SEO title (Title) | Description tag (Description) |
|---|---|---|
| Word length | 20~35 words (English 55~65 characters) | 50~80 words (English 120~160 characters) |
| Key words appear position | Appear in the front, and consistent with the content of the page | Natural integration of keywords, highlighting the highlights and solutions |
| Uniqueness | Unique and unrepeatable per page | Customized per page, do not reuse in bulk |
| Attractive | Clear value, questions, figures, hot spots | Clearly define the function and point of interest, stimulate the desire to click |
| Readability | Simple and fluent, not hard to pile up | Natural paragraphs, friendly structure |
| Relevance | Accurately express the theme, avoid false labeling | Real commitment to the content of the page, do not exaggerate or inconsistent with the content |
Third, SEO title and description label writing practice process
1. Mining and screening target keywords
- Use Baidu, 5118, Google Keyword Planner and other tools to find the relevant high-frequency words
- Determine 1~2 main keywords + 1 long-tail or niche keywords
2. Design attractive SEO title
- Main keywords in front: "SEO title writing method, traffic improvement starts from the title"
- Add scenarios, numbers, hotspots or questions: "2024 business SEO title optimization secrets"
- Clarify the promise/function: "How to write SEO titles for newbies? Get on the first page fast in one step"
- Avoid stacking and repetition: use only one set of relevant words, keep it short and concise
- Unique and precise positioning of each page: category page, detail page, home page have different focuses
Title design tips
- Utilize "what problem it solves" to resonate.
- Clearly express the core of the content/benefits
- Avoid empty phrases like "Home/Welcome to the site".
3. Write Meta descriptions that are relevant to the content
- Show the core value in the first sentence: "Master these SEO title tips to get your articles indexed by Baidu and get traffic quickly".
- Naturally insert the target keywords and advantages, "This page analyzes the SEO title and description writing method in detail, which is applicable to both new and old websites."
- Highlight the unique content or highlights: "With practical cases, take you to avoid the common misunderstandings of newbies"
- Concise and clear, easy to understand, each paragraph up to 2 sentences
4. Pre-publication check and optimization
- Check the length of the title and description to avoid being cut off by search engines.
- Ensure that the tag content is highly consistent with the body content
- Use simulation tools to preview how the page will appear in Baidu/Google.
- Focus on the page with structured data (such as FAQ, ratings) to enhance the click-through rate
Fourth, the common SEO title, description writing method comparison
| Writing type | Not recommended | Recommended Examples | Description |
|---|---|---|---|
| Home page | "Home - Welcome" | "WordPress Tutorial_Newbie Quick Start Guide" | Straight to the point, focusing on the topic and audience |
| Article Page | "Article Details - Website Optimization" | "SEO title, description tag writing skills (with traffic real-world cases)" | Breaking down keywords, explicit methods and features |
| Product Page | "Product name-detail page" | "Smart Translator Pen X3 - High School English Learning Tool_2024 New Product Debut" | Aggregate brand, usage, selling point, digital elements |
| Description tag | "This page is rich in content, welcome to view" | "Learn to write SEO title description tags to improve website ranking and natural traffic (writing ideas in detail)" | Focus on the value of the commitment, keywords naturally implanted, easy to understand |
Fifth, SEO title and description tag optimization full process (text layout flow chart)
mining target keywords and long-tailed words ↓ sub-page design unique, accurate title ↓ write highlights, relevance Meta description ↓ check the length and semantics, to avoid stacking and repetition ↓ simulate the effect of the display and on-line release ↓ observation of inclusion, click-through rate and optimization iterationSix, common problems and targeted recommendations
| Problems | Practical advice |
|---|---|
| title keywords put too much will be downgraded? | Yes! Each title 1-2 keywords can be, natural, not stacked |
| Is description important? What will happen if I don't write it? | When the description is not written or blank, the search engine will automatically catch the body fragment, easy to weaken the highlights and attraction |
| Does the order of the title have a big impact? | Core keywords in the front of the best, to enhance the relevance of the search and user click rate |
| Can the title be changed frequently? | Small adjustments after optimization can enhance the right, but frequent major changes or fraudulent clicks will be counterproductive |
| Must each page be unique? | Yes, duplicate title and description tags will affect the ranking and weight distribution. |
Mainstream SEO tools and reference resources to add
- Baidu webmaster platform title detection
- Google SEO official interpretation
VIII. Conclusion
Writing good SEO title and description tags is the fastest and most neglected key point to improve traffic. As long as you understand the core points, make good use of tools, repeated polishing and continuous optimization, you can make your page in Baidu, Google search engine success "out of the circle". It is recommended that newbies take the initiative to practice, review in a timely manner, so that the title and description of the click traffic "gravitational field", ushering in a new breakthrough in website SEO!