Delayed inclusion of a website by Baidu or Google after its launch is one of the most common and headache problems for webmasters. The speed of inclusion directly determines whether a website can be found by users and search engines, obtain initial traffic, and build brand trust. In fact, there are many factors affecting the inclusion, but through systematic techniques and optimization, even a white man can significantly improve the efficiency of the site's inclusion. In this article, we will explain how to systematically improve the rate of inclusion with progressive practical, so you do not take a detour, as soon as possible by Baidu, Google and other mainstream search engines "found".
First, the inclusion of slow common cause analysis
- Low content originality or high repetition
- Web site structure is chaotic, no internal chain or page access abnormalities
- Not actively push the URL to the search engine
- robots.txt or meta tags inadvertently prohibit the crawl
- The whole site access is too slow, by malicious attacks, affecting the crawling experience
- Lack of high-quality external links or off-site recommendations
- New site "trust value" is low, not a positive feedback
In most cases, the problem is not a single, but multiple factors superimposed, need to optimize the whole process.
Second, Baidu and Google included the basic process and similarities and differences
| Link | Baidu | |
|---|---|---|
| Website Submission Methods | Baidu Webmaster Platform Push, Active URL Submission | Search Console manual submission, Sitemap uploading |
| Crawling Frequency | Slow at the beginning of a new site, later depends on trust and content quality. | Crawl speed depends on trust, structure and external links. |
| Content standard | Tend to the first, strong original, clear structure | Focus on content relevance, page quality |
| Role of external links | Word of mouth, quality and strong relevance, external links can be added to the collection | Relevant, high weight external link effect is more prominent |
| Whitelist and Audit | Sometimes manually audited, large fluctuations | Algorithm-driven, need to appeal when abnormal |
It is recommended that new station owners do a good job of recognizing, certifying and actively pushing both platforms, which will help the whole network to be included faster.
Third, the core methods and operational steps to improve website inclusion rate
1. Ensure that the website can be crawled and accessed
- Robots.txt reasonable settings
Confirm that the whole site has not been disabled directory (it is recommended to block only useless background or privacy pages)
- Page meta tags check
Do not insert <meta name="robots" content="noindex"> in the pages that need to be indexed
- Keep the whole site highly available
Fast page access, no dead links, reduce 502, 404 and other errors
2. Create original and high quality content
- Original headings and paragraphs to avoid plagiarism and harvesting
- Structured layout (h1/h2/h3), more tables, lists and FAQs
- Continuous updating with high frequency and rhythm
- Content plus internal links, recommending related articles to form clusters of topics
3. Proactively push the site to search engines
- Bind sites on Baidu Webmaster Platform, use "Auto Push" and "Sitemap Submission".
- Google Search Console to submit Sitemap, verify ownership and view crawl reports.
4. Build high-quality external links and off-site recommendations
- Industry forums, collaborative blogs, content community contributions, with hyperlinks back to the main site
- Publish quality content to attract citations and reprints
- Use company/organization/friend's website to make friendship links or related cooperation.
5. Data monitoring and timely adjustment
- Use Baidu Webmaster Resource Platform and Google Search Console.
- Monitor the inclusion number, crawl frequency, crawl anomalies and index coverage.
- Complain, repair and resubmit in time
Fourth, station optimization: column structure & internal chain recommended skills
- Columns should not be too deep, and important content can be reached within 2~3 levels.
- At the end of the article, the body of the article insert the link of the same topic or high flow article appropriately.
- New site can set "latest release" "popular articles" and other modules
- Maintenance of "related recommendations" automated recommendation plug-ins, the formation of a spider web of internal links
Fifth, the site included to enhance the practical flow chart (text version)
基础设置与平台认证
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Robots.txt与页面元标签检查
↓
原创内容高频更新并同步内链优化
↓
百度/谷歌站长平台推送Sitemap+URL
↓
外链与友链建设同步开展
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实时监控抓取&收录，发现异常及时申诉Sixth, common questions and novice error points to answer questions
| Problems | Recommended Answers |
|---|---|
| How to do when there is no movement in the inclusion for a day? | It is very common for new stations to be slow to be included, and the cycle of continuous content updating and pushing is observed on a weekly basis. |
| How to do the external chain can be effective? | Try to find websites or content sources with high relevance and weight. |
| robots.txt must not be written wrong? | Recommended to use webmaster tools to detect, often backup and manual review |
| How to solve the Noindex tag mistakenly added? | Remove the label and actively push, can be restored in a few days |
| Why some pages are included fast and some slow? | Look at the page quality, internal/external chain strategy and crawling history, the performance of each page is different. |
Recommended tools and information to improve inclusion
- Baidu / Google SEO community
Conclusion
Slow inclusion is not a single problem, relying on one or two methods is difficult to completely solve. Only the site structure, content, platform push, external chain recommendation and other aspects of the system through, and maintain regular optimization, in order to allow Baidu, Google and other search engines to quickly identify, active crawling, priority inclusion. Every step of adjustment and continuous optimization investment is a solid foundation for future traffic and brand equity. Optimize now and let your website be "seen" as soon as possible!