SEO (Search Engine Optimization) is an indispensable core skill for newcomers who want to improve their website exposure, traffic and influence. Keyword strategy is the starting point of SEO optimization: choose the right keywords, reasonable layout, in order to make your content accurately match the user needs, Baidu, Google and other search engines to "see", to obtain sustained free traffic. This will be a solid and practical process, systematically explain the key skills from keyword selection to layout, to help you really master the SEO methodology necessary to get started.
First, why is SEO keyword optimization so critical?
- Accurately attract target users: users search for problems through keywords, the probability that your content will be found is greatly increased.
- Determine the traffic ceiling: equivalent content, keyword selection right or wrong, click and show a huge difference.
- Influence conversion and retention: keywords are related to the page content structure, affecting user experience and subsequent conversion.
- Applicable to all platforms: not only website articles, product pages, short videos, micro letter search as applicable.
Second, the type of keywords and the law of choice for newcomers
| Type | Description | Applicable scenarios | Advantages and disadvantages |
|---|---|---|---|
| Core Keywords | 1-2 word phrases with the highest search volume | Brand, product main words | Fierce competition, suitable for large stations |
| Long tail keywords | 3-6 words segmentation combination, precise demand | Niche topics, practical tutorials | Small competition, high conversion, stable traffic |
| Question type keywords | "How to choose", "how to use", etc., direct indication of intent | Guidelines, tutorials | Easy to enter the first page, strong user intent |
| Geographical keywords | With local nouns (e.g. "Shanghai SEO company") | Local services, stores | High precision, limited coverage |
| Brand words | Brand, product or author name | Brand operation | High conversion, anti-theft |
It is recommended that newcomers prioritize long-tail keywords + problematic keywords, layout mainstream demand and easy access to traffic.
Third, the keyword selection process
1. Clear user intent and theme
- Standing in the perspective of the target user to think, they want to solve what problem?
- Set the theme: "SEO newbie how to choose keywords?"
2. Utilize keyword tools to expand words
- Related tools: Baidu Keyword Planner, 5118, Webmaster Home, Google Keyword Planner
- Search for core words, get the expansion of words, search volume, related issues, competition, etc.
Example: "SEO keywords" as the core, expand the "how to choose SEO keywords" "SEO keyword layout skills". Keyword mining tools" and so on. _
3. Selection of keywords suitable for their own
- Moderate search volume, low to medium competition, strong relevance to the theme
- Take into account the long-tailed words and mainstream words, can be compared with the table:
| Keywords | Monthly search volume | Competition | Relevance | Recommendation Index |
|---|---|---|---|---|
| SEO Optimization | High | High | ★★★★★ | ★ |
| Newbie SEO Optimization | Medium | Medium ★★★★★★ ★★★★ Newbie SEO Optimization | ★★★★ | ★★★★★ |
| SEO Keyword Selection | Medium | Low | ★★★★ | ★★★★ |
| Keyword Layout Tips | Low~Medium | Low | ★★★★ | ★★★★ |
| How to Write SEO Articles | Medium | Low | ★★★★★ | ★★★★ |
4. Combine keywords to create a content outline
- Main title, sub-title, body text around the filtered keywords arranged in combinations
- Avoid keyword stacking (repetition), to natural distribution
Keyword layout key skills
1. Keyword gold distribution point
| Positioning. | What needs to be done | Examples |
|---|---|---|
| Title | Put the core words, appear in the front | SEO optimization tips for newbies |
| Meta Description | Naturally appear 1~2 times | ...SEO Keyword Layout Tips Detailed |
| Main content H1/H2 | Sub-title embedded long-tail keywords | H2: SEO keywords how to choose |
| URL path | Put important keywords | /seo-keyword-tools |
| Image alt | Describe the keywords properly | alt="Keyword Layout Example" |
| Appear naturally at the beginning/end | The first sentence of the first paragraph and the first sentence of the last paragraph appear separately | This article focuses on "Newbie SEO Keywords". |
2. Content structure optimization
- Each chapter title, subtitle can be naturally implanted related keywords
- Use more lists, tables, Q&A and other structures to make the content more "easy to include".
- Appropriate use of "internal links" (pointing to related articles) to enhance weight distribution
3. Avoid common misconceptions
- Don't stack keywords: keep it natural to prevent articles from being downvoted.
- Don't blindly chase big words: new stations prioritize long-tail, problematic, and then attack the core words after accumulating trust.
- Timely update of keyword strategy: industry, buzzword change fast, regular review
Five, SEO keyword selection and layout flow chart (text version)
Determine the theme and target users ↓ core word initial mining ↓ keyword tool to generate the expansion ↓ comparison analysis to select high-quality long-tail + mainstream words ↓ write content and scientific layout of keywords ↓ optimize the title, description, URL, internal chain ↓ online observation of the effect of continuous review iterationSix, common questions and practical advice
| Question | Suggested answers |
|---|---|
| new station can only use small words? | Priority long-tail, problematic words, such as weight accumulation can gradually increase the popular mainstream words |
| Too many keywords can't be separated? | Make a form label, according to the theme, competition screening, divided into the main and auxiliary keywords |
| How many keywords are appropriate for the article? | The total proportion of the proposed 3% ~ 5%, avoid intensive stacking, unnatural |
| Is it reliable to use SEO plugin? | We recommend Yoast SEO/Rank Math to assist in word selection and layout. |
| How to test the effect after layout? | Baidu statistics, Search Console check inclusion, ranking and traffic data |
Seven, good SEO tools / learning links recommended
Conclusion
SEO foundation, keyword selection and layout is the most cost-effective and most direct optimization method. As long as you master the "user intent - word selection - layout - review" of the standard process, new sites, single page, small businesses can get accurate traffic and search exposure. It is recommended that newbies use more tools, diligently do the form, update the strategy in a timely manner, and enjoy the dividends of SEO as soon as possible!